Hello, my name is Zuzanna.

Over the years I’ve become curious about what is happening within the travel industry — not just from a traveller perspective, but everything happening behind the scenes: pricing decisions, distribution systems, loyalty programmes, and the data that connects them.

This curiosity has naturally evolved into a broader interest in where the industry is heading.

TravelPay Insider is a space where I explore these topics in a simple, practical way — focusing on hotel revenue, pricing, and distribution, and how they are evolving with technology, data, and AI.

From revenue management and OTA dynamics to loyalty strategies and financial performance, I look at how the industry works today — and what is starting to change in the background.